Sajam Cosmetics – “The Touch of Paris” is one of the most established and prestigious trade fairs in Southeast Europe focusing on the cosmetics, beauty, aesthetics, and wellness sectors. Now in its 43rd year, the event brings together industry professionals, leading brands, and innovative solutions under one roof.
The fair showcases the latest products, trends, and professional applications in the beauty and personal care field, offering participants a strong business and industry platform.
Why Participate?
Sajam Cosmetics provides participating companies with opportunities to establish new business connections, gain access to regional markets, and introduce their brands to a professional target audience. Seminars, hands-on presentations, and training programs within the event allow participants to closely follow current industry developments and foster lasting collaborations.
Scope and Exhibition Areas
The fair covers a wide range of the beauty and personal care sector, primarily including the following areas:
Cosmetics and Personal Care Products
Skin and Body Care
Hair Care and Professional Hairdressing Products
Aesthetics, Wellness & Spa Solutions
Makeup and Permanent Makeup Applications
Nail Care, Manicure & Pedicure Products
Professional Beauty Equipment
Salon and Spa Furniture
Packaging, Raw Materials and Industry Services
Visitor and Exhibitor Profile
Sajam Cosmetics has a broad visitor profile consisting of beauty salon and spa operators, distributors, manufacturers, importers, industry professionals, trainers and investors. This diversity makes the fair a strong business meeting point focused on both B2B and B2C.