Arena of Beauty 2026 will be held between 24-26 April 2026 at the Inter Expo Center in Sofia, Bulgaria.
This event is a national trade fair specializing in professional cosmetics, hairdressing, manicures, pedicures, spas, and wellness. It stands out as the only dedicated B2B event showcasing professional cosmetic products, services, and equipment for beauty salons and spa centers.
The event offers leading manufacturers and importers in Bulgaria and internationally the opportunity to expand their businesses and find new distributors. Visitors will also have the chance to discover new professional brands and learn about the latest products, therapies, and services in their fields. Workshops, seminars, conferences, and competitions are held within the framework of the fair allow participants to improve their knowledge and skills.